The Creation Story Essays - Documentary Hypothesis, Book Of Genesis

The creation story Consider the purpose of the literary presentation of the nature of God in Genesis chapters one to three. G.J Wenham states that, Source criticism of the Pentateuch has often been a subject of controversy. Indeed, the Pentateuch or Torah has been the most questioned section of books in the world. It may also be the most well known group of books worldwide. The word Pentateuch literally means five scrolls and refers to the first five books of the Old Testament in the Bible. These books are, Genesis, Exodus, Leviticus, Numbers and Deuteronomy. These five books trace history from the beginning of time to the formation of Israel and its exodus from Egypt. The initial Act of Creation begins in Genesis chapter one verse one to verse two. The five things revealed in this initial act are time, identity of the Creator, Act of Creation, objects of Creation and the initial state of creation. The revelation of time emphasizes that the specific time of creation is not relevant or important. In chapter one God is identified as Elohim which is the generic term for God in Hebrew and emphasizes the power and creative aspects of God. In Genesis chapter one verse three to chapter two verse three the days of creation begin. On the first day God created light. On the second day there was a firmament, the space that separates earth from the rest of the universe. The third day had dry land and water separating. On day four God separated the light from darkness with the moon and stars. On the fifth day God created water, animals and birds. On the sixth day God created land animals and man, and finally, on the seventh day God rested, setting the seventh day apart from the rest by declaring His Lordship over all time, thus the seventh day was to be the Sabbath. In addressing to the question, there are two forms of the creation story. One describes God as Elohim, in chapter one, and another names Him Yahweh, in chapter two. Both of these chapters, one and two seem to contradict one another in form and structure. This oscillation between the divine names of Elohim and Yahweh have been regarded by traditional source critics as initially the most decisive reason for distinguishing J and P in the creation and flood stories. The J source comes from the use of Yahweh in Genesis and the P source comes from the Priestly source of Elohim when priests wrote about the law of Moses in the Old Testament. When Jewish writers wished to emphasize that something was true, they wrote in poetry. Unlike English poetry, which relies on word rhyme, Jewish poetry uses thought rhyme. In Genesis chapter one, the poem is structured around the prologue that says that "in the beginning, God created the heavens and the earth. And the earth was unformed and unfilled (literal Hebrew)". This sets the pattern of rhymes. On one day, something will be formed. On another it will be filled. Since forming and filling are two halves of the thought of creating, a statement about forming one part of creation will rhyme with a statement about filling the same aspect of the world. Claus Westermann also states that "In Genesis chapter one, we see the beautiful poetry written by the Elohist about the spectacular events of Creation". In discussing the source analysis of Creation Habel relies on three main criteria which are the literary style, distinctive terminology and the theological perspective. Habel notes that "Genesis one is repetitious, tabular and formal". Throughout chapter one it is repeatedly stated that God saw what he created as "good", the repetition used by the writer of Genesis chapter one creates a sense of poetry. There is an order to the events in Genesis chapter one and the way in which it has been written. The use of a lot of punctuation adds to the sensation of poetry as chapter one has been written as if each sentence and word is to be emphasized and studied because the events taking place are so wonderfully important. God structured creation in a specific order required for the world. By structuring the account of creation in this way, the

Learning About C# for Beginners

Learning About C# for Beginners C# is a general purpose object-oriented programming language developed at Microsoft and released in 2002. It is similar to Java in its syntax. The purpose of C# is to precisely define a series of operations that a computer can perform to accomplish a task. Most C# operations involve manipulating numbers and text, but anything that the computer can physically do can be programmed in C#. Computers have no intelligence- they have to be told exactly what to do, and their actions are defined by the programming language you use. Once programmed, they can repeat the steps as many times as needed at high speed. Modern PCs are so fast they can count to a billion in seconds. What Can a C# Program Do? Typical programming tasks include  putting data into a database or pulling it out, displaying high-speed graphics in a game or video, controlling electronic devices attached to the PC and playing music or sound effects. You can even use it to write software to generate music or help you compose. Some developers believe that C# is too slow for games  because it is interpreted  rather than compiled. However the .NET Framework compiles the interpreted code the first time it runs. Is C# the Best Programming Language? C# is a highly ranked program language. Many computer languages are written for a specific purpose, but C# is a general purpose language with features to make programs more robust.   Unlike C and to a lesser extent Java, the screen handling in C# is excellent on both desktops and the web. In this role, C# overtook languages such as Visual Basic and Delphi. Which Computers Can Run C#? Any PC that can run the .NET Framework can run the C# programming language. Linux supports C# using the Mono C# compiler. How Do I Get Started With C#? You need a C# compiler. There are a number of commercial and free ones available. The professional version of Visual Studio can compile C# code. Mono is a free and open-source C# compiler. How Do I Begin Writing C# Applications? C# is written using a text editor. You write a computer program as a series of instructions (called statements) in a notation that looks a little like mathematical formulas. This is saved as a  text file and then compiled and linked to generate machine code which you then can run. Most applications you use on a computer were written and compiled like this, many of them in C#. Is There Plenty of C# Open Source Code? Not as much as in Java, C or C but it is starting to become popular. Unlike commercial applications, where the source code is owned by a business and never made available, open source code can be viewed and used by anyone. Its an excellent way to learn coding techniques. The Job Market for C# Programmers There are plenty of C# jobs out there, and C# has the backing of Microsoft, so is likely to be around for a while.   You could write your own games, but youd need to be artistic or need an artist friend because you also need music and sound effects. Perhaps youd prefer a career as a business software developer creating business applications or as a software engineer.

The Formation of Planet Earth

The Formation of Planet Earth The formation and evolution of planet Earth is a scientific detective story that has taken astronomers and planetary scientists a lot of research to figure out. Understanding our worlds formation process not only gives new insight into its structure and formation, but it also opens new windows of insight into the creation of planets around other stars.   The Story Begins Long Before Earth Existed Earth was not around at the beginning of the universe. In fact, very little of what we see in the cosmos today was around when the universe formed some 13.8 billion years ago. However, to get to Earth, its important to start at the beginning, when the universe was young. It all started out with only two elements: hydrogen and helium, and a small trace of lithium. The first stars formed out of the hydrogen that existed. Once that process started,  generations of stars were born in clouds of gas. As they aged, those stars created heavier elements in their cores, elements such as oxygen, silicon, iron, and others. When the first generations of stars died, they scattered those elements to space, which seeded the next generation of stars. Around some of those stars, the heavier elements formed planets. The Birth of the Solar System Gets a Kick-start Some five billion years ago, in a perfectly ordinary place in the galaxy, something happened. It might have been a supernova explosion pushing a lot of its heavy-element wreckage into a nearby cloud of hydrogen gas and interstellar dust. Or, it could have been the action of a passing star stirring up the cloud into a swirling mixture. Whatever the kick-start was, it pushed the cloud into action which eventually resulted in the birth of the solar system. The mixture grew hot and compressed under its own gravity. At its center, a protostellar object formed. It was young, hot, and glowing, but not yet a full star. Around it swirled a disk of the same material, which grew hotter and hotter as gravity and motion compressed the dust and rocks of the cloud together. The hot young protostar eventually turned on and began to fuse hydrogen to helium in its core. The Sun was born. The swirling hot disk was the cradle where Earth and its sister planets formed. It wasnt the first time such a planetary system was formed. In fact, astronomers can see just this sort of thing happening elsewhere in the universe. While the Sun grew in size and energy, beginning to ignite its nuclear fires, the hot disk slowly cooled. This took millions of years. During that time, the components of the disk began to freeze out into small dust-sized grains. Iron metal and compounds of silicon, magnesium, aluminum, and oxygen came out first in that fiery setting. Bits of these are preserved in chondrite meteorites, which are ancient materials from the solar nebula. Slowly these grains settled together and collected into clumps, then chunks, then boulders, and finally bodies called planetesimals large enough to exert their own gravity.   Earth Is Born in Fiery Collisions As time went by, planetesimals collided with other bodies and grew larger. As they did, the energy of each collision was tremendous. By the time they reached a hundred kilometers or so in size, planetesimal collisions were energetic enough to  melt and vaporize  much of the material involved. The rocks, iron, and other metals in these colliding worlds sorted themselves into layers. The dense iron settled in the center and the lighter rock separated into a mantle around the iron, in a miniature of Earth and the other inner planets today. Planetary scientists call this settling process  differentiation.  It didnt just happen with planets, but also occurred within the larger moons and  the largest asteroids. The iron meteorites that plunge to Earth from time to time come from collisions between these asteroids in the distant past.   At some point during this time, the Sun ignited. Although the Sun was only about two-thirds as bright as it is today, the process of ignition (the so-called T-Tauri phase) was energetic enough to blow away most of the gaseous part of the protoplanetary disk. The chunks, boulders, and planetesimals left behind continued to collect into a handful of large, stable bodies in well-spaced orbits. Earth was the third one of these, counting outward from the Sun. The process of accumulation and collision was violent and spectacular because the smaller pieces left huge craters on the larger ones. Studies of the other planets show  these impacts and the evidence is strong that they contributed to catastrophic conditions on the infant Earth.   At one point early in this process a very large planetesimal struck Earth an off-center blow and sprayed much of the young Earths rocky mantle into space. The planet got most of it back after a period of time, but some of it collected into a second planetesimal circling Earth. Those leftovers are thought to have been part of the Moons formation story. Volcanoes, Mountains, Tectonic Plates, and an Evolving Earth The oldest surviving rocks on Earth were laid down some five hundred million years after the planet first formed. It ​and other planets suffered through whats called the late heavy bombardment of the last stray planetesimals around four billion years ago). The ancient rocks have been dated by the uranium-lead method  and appear to be about 4.03 billion years old. Their mineral content and embedded gases show that there were volcanoes, continents, mountain ranges, oceans, and crustal plates on Earth in those days. Some slightly younger rocks (about 3.8 billion years old) show tantalizing evidence of life on the young planet. While the eons that followed were full of strange stories and far-reaching changes, by the time the first life did appear, Earths structure was well-formed and only its primordial atmosphere was being changed by the onset of life. The stage was set for the formation and spread of tiny microbes across the planet. Their evolution ultimately resulted in the modern life-bearing world still filled with mountains, oceans, and volcanoes that we know today.  Its a world that is constantly changing, with regions where continents are pulling apart and other places where new land is being formed. These actions affect not just the planet, but life on it. The evidence for the story of Earths formation and evolution is the result of patient evidence-collecting from meteorites and studies of the geology of the other planets. It also comes from analyses of very large bodies of geochemical data, astronomical studies of planet-forming regions around other stars, and decades of serious discussion among astronomers, geologists, planetary scientists, chemists, and biologists. The story of Earth is one of the most fascinating and complex scientific stories around, with plenty of evidence and understanding to back it up.   Updated and rewritten by Carolyn Collins Petersen.

Essay on Abotion Rights Example | Topics and Well Written Essays - 1250 words

On Abotion Rights - Essay Example These exceptions however did not have proper definition especially in the context of the health of the mother. The Doe vs. Bolton case ruled by the Supreme Court helped to widen the definition of mother’s health to include psychological, emotional and physical impacts of a pregnancy on the mother thus creating an environment favorable for more abortions. This is due to the fact that Georgia and Texas prohibited abortions that did not pose any threats to the life of the mother especially if the pregnancy was more than 6 months (Ginsburg, 2009). In such a circumstance, a single mother such as Roe could not have performed an abortion irrespective of the fact that the pregnancy was a psychological and emotional burden for her. However, the Supreme Court ruling opened a platform for the formation of groups such as the prolife, to counter the relaxation of abortion laws and the subsequent formation of prochoice organizations to counter the prolife movements. This paper is a critical evaluation of abortion in the US with respect to prolife and prochoice arguments. Discussion Abortion should be legalized in all states as not only is this the right thing to do, but also due to the fact that government interference in personal matters amounts to infringement of the right to privacy as well as freedom of choice (Ginsburg, 2009). Unplanned pregnancies occur on daily basis either due to ignorance, carelessness, failure of contraceptives to inhibit fertilization or due to criminal activities such as rape among other factors. Despite the factors behind a pregnancy, it is the prerogative of a woman to choose the right time to start a family and this should be respected by the government and the society at large. The US is a democratic nation in which basic freedoms are protected by various acts of parliament as well as international treaties that the country is party to. Though the right to privacy is not written in the US constitution, the 9th amendment protects such r ights from government interference. With regard to this right, a woman has the freedom to determine what happens with her body whether in terms of health or other occurrences that may subject her to emotional stress. Therefore, it is unethical for the government even to contemplate limiting what she can or cannot do with her body unless her actions contravene the laws stipulated in the constitution. The 14th amendment also requires due process while depriving a person of his or her liberties and therefore it is wrong for a government to deny women the right to their bodily privacy arbitrarily without considering their individual predicaments (Baird, 2001). The government should legalize abortion in order to reduce the prevalence of unsafe abortions in the country. It is a fact that criminalization of abortion does not lower the demand for abortion. Indeed, it only creates an opportunity for rogue physicians to open illegal clinics, which operate under unhygienic and dangerous condit ions as a result of lack of government supervision. In case these women die or become sterile as a consequence of these abortions, there is no way they can seek legal redress to make the physicians accountable owing to the fact that they would be on the wrong side of the law themselves for having agreed to have the abortion. Some of the physicians operating these clinics are only motivated by the greed for money and riches and therefore, it may be easy to understand if they decide not

Business Continuity & Disaster Recovery Planning Models Comparison Coursework

Business Continuity & Disaster Recovery Planning Models Comparison - Coursework Example irst model is the Seven Tiers recovery model that was developed by IBM in 1992 defining various methods important computer systems (Quintero etal., 2013). The model has seven levels in which data can be recovered with varying levels of success. The progression of the tiers from 1-7 is characterized by reduced recovery time and increasing chances of data recovery (Carstensen, Morgenthal & Golden, 2012). The second one is the Security Stack four-layer model that offers ways to comprehensively respond to an incident. The first layer deals in disaster recovery, the 2nd layer on business continuity, the 3rd on situation awareness and the last layer is on Government Policy and National Incident Management (Mikulsky & Carroll, 2011). This model reduces the tendency of business continuity and business recovery plans fragmentation which reduce their effectiveness in event of a disruption (Troppens, 2009). The 7 Tier and the Security Stack model bear similarities in that the progression in the levels ensures minimal data loss and reduces the time required for business recovery and continuity. In addition, they both offer different levels which can help improve the data recovery success. Lastly, they provide a multi-level approach that enhances business recovery and continuity (Snedaker, 2007). Carstensen, J., Morgenthal, J. P., & Golden, B. (2012).  Cloud Computing: Assessing the Risks. Ely: IT Governance Publishing. Retrieved from: http://books.google.co.ke/books?id=PORgAgAAQBAJ&printsec=frontcover&dq=Carstensen,+J.,+Morgenthal,+J.+P.,+%26+Golden,+B.+(2012).+Cloud+Computing:+Assessing+the+Risks.+Ely:+IT+Governance+Publishing&hl=en&sa=X&ei=s5e_U9fDIOLT7AaHv4D4AQ&redir_esc=y#v=onepage&q&f=false Mikulsky, D. & Carroll, T. (2011, June). The Security Stack for Business Continuity and Disaster Recovery. CSC. Retrieved from: http://www.csc.com/cybersecurity/insights/67598 the_security_stack_for_business_continuity_and_disaster_recovery Quintero, D., & International Business

McDonalds Change Management Analysis

McDonalds Change Management Analysis INTRODUCTION McDonalds is the worlds largest fast food chain serving more than eight million customers daily. It starts its operation by giving franchise right, affiliated company and starting its own unit. Source of revenue generations are rent, royalties received from franchise or sales units operated by McDonalds. Main products of McDonalds are hamburger, chicken, cheese burger, break fast item, soft drinks and deserts. It is rapidly growing organization; it generated 9% more net income in 2007 than the year 2006. In order to sustain its sell in the market and make company more profitable McDonalds is focusing to bring some changes. It is utmost priority of every organization that it should improve itself in order to strengthen its capabilities and sustain its competitive advantage. It strives for the attainment of this purpose in shape of introducing change management in the organization. In order to remain in the market with full potential management of the organization and lower staff must be ready to bring the change because environment is dynamic and it is rapidly changing and businesses are going to be complex. It is necessary for the organizations to bring changes to operate and keep itself competitive in this dynamic environment. Business world is continuously changing and new technologies and innovative products have been introduced on daily basis and most of the organizations are accepting theses change even they are not willing to accept. It is because of change benefits, changes bring improvement. When a person accept change and cope up with changes and equipped himself/herself then he/ she becomes d ifferent from other. His worth exceeds than that of the person who does not keep himself/herself up to date. If any employee enhances his/her skill with new technology, his/ her efficiency increase, can perform better than previous, increase the productivity of the organization. Thats why it has been observed in the most of the organizations that they adopt changes quickly because they understand the worth of change. They try to equip their employees with modern technology as their performance gets improved. Change is very important for every organization. Companies and business adopt change and incorporate it in their organization for fulfilling the needs of suppliers and customers and to remain competitive in market. We can define change as implementation of new activity; the main purpose of that activity is to enhance the productivity by applying new policies and procedures. Change management process and change implementation has different strategies to change, so the change process is very complex and comprehensive. The most important approach in change implementation process is one which brings accomplishment. Changes in organization are essential at different activates such as modification in management system, change in operations, change in organization structure and change in other activities which management may consider important. Change in necessary when management is facing problem in current system or for getting better the performance of the organization the management may modify the current system or implement change in any activity. The factors that may bring change may be internal and external. Different activities and different new strategies can be introduced tat different level, and these changes and modifications may be restricted or unrestricted, common or general in nature. Internal factors for change may include the following: Change in structure of organization Increase in business needs Alteration in business plan Modification in goals of business External factors for change may include: Technology growth Changes in economic conditions that affect the profitability or value of money Requirement of electronic and technological services It is the primary responsibility of the McDonalds to bring changes in order to achieve organizational goals and objective in effective manner, due to that it must plan from initial stage of change to proper implementation. For the effective implementations of the change and successful results of the change organization must focus on Individuals and their relationships and continuous improvement system is introduced in which change is carried on properly. In order to improve the organization and bring change successfully, McDonald should consider the issues wisely and come up with positive solution that may break hinders. At each stage organization should take action to overcome the resistance and implement change properly. NEED FOR CHANGE The extent of the change management in McDonald as companys marking plans is restricted to execution of incorporated marketing communication. For bringing new things and new activities in organization, the marketing, advertising and promotional operations of the organization must be focused. Normally different communication mediums are used for marketing and advertising and considered as aid for offering services and ideas and products. Different kinds and different types of communication media are used for marketing and advertising the products. The concentration shall be given on marketing, advertising and promotion in integrated marketing operation.   The part of new marketing plans of the McDonald, integrated marketing operation shall be highlighted by this change and new modification. The basic idea of the integrated market operations is to implement change related to health, which spread the information about current development in health and the increasing ration of fatness among children and adults for creating target marketing. The objective of integrated market operation is to launch new products for children, and to reduce the effect of growing bad perception about McDonald among the individuals. The marketing approach which focuses on the peoples heath will provide information to parents and children about the new product of McDonald McKids, and about differences between new product and existing products. If the integrated marketing communication system is successfully implemented, then it would provide successful marketing, advertising and public relations operations for efficiently introducing the new products of McDonald to general community. The organization should form a team for bringing new activities that would handle the necessary issues for this change. The new dietary material information of new product has also uploaded on McDonald (Bahrain) website. This change will mainly concentrate on marketing and sale promotion. Nowadays, the men u of McDonald for children has facing the problem of criticism. The integrated marketing communication has been implemented by the McDonald for changing the perception of people about the kid menu of McDonald. Through integrated marketing communication, it will also be ensured that the mission and vision that the McDonald is utilizing has been highlighted in every advertisement or promotion or not. RESISTANCE TO CHANGE It is the well known fact that when any organization brings changes, it faces difficulties while implementing these changes. Resistance may occur before implementing the change, during implementing the change and after implementing the change. thats why these changes are carefully managed as organizations can avoid adverse outcomes of the change because change is brought for the betterment of the organization and   management expects some thing better from that change, if it is not properly implemented and it get victimized of extreme resistance then the expected result would be inverse. It is the priority of the organization that it should manage the change proper way and for this purpose open talks with employees are conducted in order to know the view of the employees because change will directly effect on the employees and if they do not accept it, organization would not achieve desired results. Now it is the responsibility of top authorities to find out ways that can bring org anization up as well as they must terrace out he ways through which that change will be implemented successfully. McDonald is striving to encounter the environmental changes by bringing changes in its promotional activities, by making changes it can respond the external and internal factor that are rapidly changing. Change will be made in promotional activities in which organization will boost its image in the mind of customer. Because of that change McDonald is facing some problems to implement the change that is resistance from employees side. Problems that have been encountered by employees are misperception and negative reaction by the customer and employees, culture is not supporting for these changes. Major problem is reaction by employees and customer regarding the implementation of this change. a few of the employees are in favour of changes, they want that integrated marketing communication should be implemented. Others are resisting implementing that change. They are opposing change because they fear that company is going in wrong direction. They think company what ever is expecting would not attain it but it would encounter more problems due to this change. It is also a problem that those who suggested the change to be implemented are not able to properly convey the outcome the organization would gain from that change. Though technology is rapidly developing in these days, information technology has grown more rapidly than any other technology. specifically in the information technology, if organization purchases computers and uses it for marketing purpose as McDonald is expecting to bring the changes but the issue is that, with the passage of time these computer would be outdated and company will have to replace them. It may cause severe losses for the company. This issue has been raised not only by employees but also by customer thats why they are opposing to bring changes. This has created big issue for the McDonalds because it would not be able to achieve desired results that it is expecting from that change. Company may lose the key employees those who basically operate that change because due to resistance many of the employees may quit the McDonald and McDonald may require a number of other employees who can operate and run this change. It is purely technical task and only IT literate person can handle it. Every organization faces barrier when it comes with innovative idea as McDonald is going to implement new change it also facing barriers and organizations success depends upon the change. Barriers may not be in shape of resistance but they may be resources that required bringing change. Stakeholder may resist because they may not rely the proper usage of that communication media, there may short fall of amount because its implementation requires finance. MANAGING THE RESISTANCE It is the responsibility of McDonalds that how wisely it deals these issues because these issues are not as bigger as they are perceived, for this purpose it must ensure the employees that the change is not going to hurt them rather it would be beneficial for the organization and if organization will move in right direction then ultimate benefit will be given to employees. Major problem that is with this change in technology that McDonald is going to introduce is not long lasting because computer is rapidly changing, the growth ration in this sector is high. So stakeholder fear that if this change is brought then it would not be the permanent solution, organization may have to change in future. Thats why it should be considered wisely that technology should perform long lasting duration. Information regarding the change will be provided to the employees would be accurate and every one can easily understand. Third issue that McDonalds have to ensure that after implementation how this program will be carried on, the follow up of this program will be ensured by the top authority of management. Necessary training must be provided to the employees who would directly interact with this change and handle all the activities that would occur after change. McDonalds should provide necessary things to carry on the functions that would be run by the employees. There are differences in cultures among the employees who are working in McDonalds. They would not synchronize the activities with the changes because of their differences in culture thats why it would be more difficult for the management of McDonalds to implement the change properly. Apart from that this is most difficult type of conflict; the reason for this conflict would not be change. While implementing the change McDonalds must ensure that who would be responsible to manage the change if any cultural difference is found it must be observed and they must terrace out subcultures to overcome this problem. They must identify that that would be empowered by this change. For solving these types of problems, the executives of McDonald should form a successful culture of the organization, and tough organization by the use of good control of the stakeholders in organization; they should also provide their needs and wants which they require for the motivation of stakeholders which benefit the stakeholders as well as company. For certifying or confirming the continued success in change implementation, some elements are part of human capital management strategy and plan. These elements include processes and procedures for work, design and structure of organization, management performance and program for providing compensation. Some of the customers of McDonald have also created problems in implementation of change in organization. The McDonald should introduce governance process for ensuring the equality among employees and controlling the people of different cultures. The managing and controlling of people in organization is very difficult and challenging task, if we give careful consideration, attention and focus, on it then it will increase loyalty of employees and hardworking which will benefit the organization and employees. If the management provide reasonable time, advance information, incremental peoples for doing job effectively and provide extra hands and minds then the employees work more than what is expected from them. The not availability of any support in achieving the success from processes is the main clash in execution of change. Change can be implemented in different phases; it can not be implemented just by any decision. The people which are involves in change process must go through their experiences for realizing the objectives of the modification. For success in implementing change and solve these types of clashes the management of McDonald should that the information regarding the change objectives and purposes has been properly distributed to all stakeholders and these all stakeholders such as employees, customers, suppliers, staff should realize that they are m ain source and vital for these changes. The management must be able to identify and predict problems which may be faced by organization and those problems may hamper the employees and other stakeholders from supporting the change. RECOMMENDATIONS To shifting the behaviour and perception of the children about healthy fast food may be very complicated, so success of these changes is very doubtful. There Is also indications to be successful in change implementation because of good features of integrated marketing communication. McDonald should ensure that the new advertisement for the new image has been reached to every child in all countries where the products of the company are available, for this the company may use different types of media that disperse the information. These new advertisements for building image of McDonald should also reach to the parent because these are the parents who purchase the food for their children, and these advertisements should persuade the parents to encourage their children for eating healthy and dietary food. There are many ways for changing and innovation, the more concentration is given to research and development. Novelty can be achieved by less formal changes in the job by exchanging and merging professional experience or other approaches may also be used. Innovation can be defined as new ides, new goods, new activities, new services or practices initiated by organization which are useful in achieving the objective of the business. Innovation is much debated area in modern world, whether the innovation is based on new knowledge or expertise or based on needs of societies or communities and market requirements. The common factor in successful innovation is acknowledgement of demands rather than acknowledgement of technical problems. This innovation will positively result for McDonald; it should try its level best to implement this change any way. For the implementation of this change if it has to encounter few problems its must concentrate on it and try to resolve this problem. There are many possibilities for the McDonalds that it would bring revolution in the food industry and will gain competitive advantage. Thought it is food producing company if it crates this promotional activity not only it would attract customer but also affects positively in the minds customers. CONCLUSION It is utmost priority of every organization that it should improve itself in order to strengthen its capabilities and sustain its competitive advantage. It strives for the attainment of this purpose in shape of introducing change management in the organization. It is the primary responsibility of the McDonalds to bring changes in order to achieve organizational goals and objective in effective manner, due to that it must plan from initial stage of change to proper implementation. The extent of the change management in McDonald as companys marking plans is restricted to execution of incorporated marketing communication. For bringing new things and new activities in organization, the marketing, advertising and promotional operations of the organization must be focused. Normally different communication mediums are used for marketing and advertising and considered as aid for offering services and ideas and products. Resistance may occur before implementing the change, during implementing the change and after implementing the change. thats why these changes are carefully managed as organizations can avoid adverse outcomes of the change because change is brought for the betterment of the organization and   management expects some thing better from that change, if it is not properly implemented and it get victimized of extreme resistance then the expected result would be inverse. Information regarding the change will be provided to the employees would be accurate and every one can easily understand. Third issue that McDonalds have to ensure that after implementation how this program will be carried on, the follow up of this program will be ensured by the top authority of management. This innovation will positively result for McDonald; it should try its level best to implement this change any way. For the implementation of this change if it has to encounter few problems its must concentrate on it and try to resolve this problem.  

Differences in Broadcast and Publishing Content Regulation in the US and Japan

Every country has its own set of laws and regulations, depending on how it is applicable to its people. It is usually patterned to suit the needs of the people and the current situations that the country is in. So in comparing two different countries, it is possible to find that one is stricter than the other, or has a broader scope than that of the other country. Comparing the broadcast and publication rules in Japan and the United States of America, it is natural to see significant differences in the implementation and the content of the regulations themselves, since they are being applied to two different countries and different people.Comparatively, the United States of America have stricter rules and regulations when it comes to broadcast and publishing content. Defining these regulations, it pertains to the intervention of the state in issues regarding economic, social or cultural life according to the standards being set in the country. These issues may be induced by political figures, religious intervention, or by the movement of the people regarding a certain concern. This is usually done to regulate the circulation of certain issues which authorities deem to be â€Å"offensive† content or that it is destructive in nature.When it comes to broadcasting, the most basic form of regulation is through acquiring a license to be able to broadcast. This serves as permission, as well as a contract that the broadcaster should abide by the rules and regulations set for the country. With this, they are able to broadcast for a certain period of time they are allowed to do so, and that they are liable to follow the regulations strictly, unless they want to be penalized for not following the guidelines in the country. Japan’s Broadcast Regulations Rules are not that extensive as that of the United States.They have no clear regulation on the contents of the broadcast, rather has concentrated more on the technicalities of broadcasting itself. It doesnâ₠¬â„¢t regulate television shows on its contents as long as it doesn’t violate the rules of broadcast it has laid down. The content of their shows would then depend on the demand of its audiences rather than following a tailored broadcast format. Having the United States in the tighter end, there has been several issue concerning whether them being so strict that it hinders the people’s freedom of the press.Media practitioners said that the basis of these intense broadcast regulations is the assumption that radio and television channels are a scarce resource which needs to be managed and regulated, so that the people will receive the right amount of information that they need (McDowell, 1983). What these media practitioners stress is that we are in a world where there are unlimited sources of information available today. Information is packaged in different forms and can be accessed by anyone.This information are not radio and television-broadcast limited, since they ca n be accessed through the internet, through Wi-Fi, Wi-Max, High Definition Radio models, smart antennas and more. Broadcast is not that scarce, considering that you could access them through a number of choices. In the United States, it is also difficult to acquire a license, which is done in order to censor broadcasting. But because of the abundance of other sources of information, broadcasting through television or radio is gaining lesser and lesser attention from the audience (Bowie, 2007).This is because the broadcast format in the radio and television is so audience-specific and that what they show the people are limited in context. Because of that, people are moving to other means of acquiring information. On the other hand, Japan offers regulations which are less strict, compared to that of the United States. They are more into what the viewers’ want, since they are competing with various information sources which are abundant in Japan. Being a country rich in technolo gy, radio or television is just another option for the people to get information (BookMice.net, 2000). Everyone has a mobile device with them which can access the internet anytime, anywhere in the country. With that, imposing strict rules would mean losing market for both the television and radio broadcast media. Japan has a public broadcasting station, which is the NHK. This public broadcasting station is not influenced by the government or any private organizations that would benefit from it. It is kept alive by the Japanese people themselves, wherein it has sought independence from the government by having a Receiving Fee System.This is where people pay for the station so that it will be kept running without further influences from prominent people and well-known organizations. This is to keep the interests of the people, for the people alone, and not by an individual or group wishing to profit from it. The viewers themselves are required to pay not only to view a specific progra m in the station but for the whole station as well, so that the NHK is assured to continue its existence. Every household in Japan who owns a TV set is required to pay an equal amount in for the NHK to continue its services.But this assures of an unbiased source of information for the people, wherein they wouldn’t worry from censorship imposed by the government or anyone who would want to profit with the information being delivered by the station (Kogawa, 1988). There are also other commercial broadcasters aside from the public broadcasting network, and these commercial networks benefit from advertisements. On the other hand, NHK are not allowed to have any commercials. Publishing content in the United States is also regulated. There are several known fictional children’s stories which have been censored upon entering the shores of the United States.One good example is the Little Red Riding Hood, wherein it has been censored and edited because the original version show s Little Red Riding Hood bringing wine to give to her sick grandmother (CyberCollege. com, 1996). The latest manifestation of censorship in books and publications was in the Harry Potter series. The novel has been the subject of censorship and criticisms since it promotes witchcraft for kids. This, despite the fact that the series has invited a lot of kids to start reading books again, not just relying on television and computers as a source of recreation.On the other hand, Japan is more on the open-minded side, wherein publishers are can put in publications mainly anything they can, unless they violate the laws and regulations that have been set for them. There are several forms of publication in Japan wherein it gives people a lot of choices. They are free to publish and it depends on the people whether they would buy it or not, since it is indicated if the content is not for minor, or that it has graphic situations not for the young audience.When looking up-close at these two cou ntries, we could see that the United States of America have stricter rules and regulations when it comes to publication and broadcasting. This is because of the difference in their audiences and their cultural background. Japan is more open when it comes to informing the people, since it has abundance in technology. But this doesn’t mean that both countries don’t consider their audiences when they put these regulations and restrictions. Because of the difference in their audience, their approaches are also different, thus resulting to various rules and regulations being established.